RCB Name Stays: Birla Confirms Brand Loyalty

Royal Challengers Bengaluru chairman Aryaman Birla confirms the franchise name will not change post-takeover. Learn more about the $1.78 billion deal and RCB's historic 2026 season.

Royal Challengers Bengaluru will continue under its established name, as confirmed by chairman Aryaman Birla. He emphasized the significant brand value associated with 'Royal Challengers Bengaluru,' ensuring the name remains unchanged following the recent takeover. The franchise's acquisition by a consortium, including the Aditya Birla Group, was finalized for approximately $1.78 billion, encompassing both men's and women's teams.

This confirmation coincides with a landmark 2026 season for RCB. Both the men's and women's teams achieved championship status, with the women's team winning the WPL and the men's team clinching the IPL title. RCB notably became the defending champions in both leagues simultaneously, a feat that also saw them achieve back-to-back IPL titles, matching their 2025 victory.

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