A seemingly minor action on social media turned into a major moment for actress Avneet Kaur when cricket star Virat Kohli accidentally liked a fan page photo of her on Instagram.Â
The incident led to a significant increase in Kaur’s online presence as she gained 1.8 million new followers on Instagram, signed 12 brand deals, and raised her fee for sponsored posts to INR 2.6 lakh.
The saga began when netizens caught Virat Kohli, a global phenomenon with a legion of fans, liking a photo of Kaur posted by one of her fan pages on Instagram. This came shortly after Kohli posted a birthday message for his wife, Anushka Sharma, on Instagram, prompting widespread attention since he does not follow Kaur’s account.
This quickly went viral, with social media users trolling Kohli for his actions. This forced Kohli to put a clarification on Instagram that read:
"I'd like to clarify that while clearing my feed, it appears the algorithm may have mistakenly registered an interaction. There was absolutely no intent behind it. I request that no unnecessary assumptions be made. Thank you for your understanding."
Avneet Kaur Hits Jackpot With Virat Kohli’s Accidental Like
For Kaur, a former child prodigy who danced her way from TV studios to Bollywood’s big leagues, Kohli’s accidental like turned out to be a jackpot.Â
Kaur, known for her roles in television and Bollywood films like Tiku Weds Sheru, saw her Instagram following jump from 30 million to 31.8 million within days.Â
As per BuzzCraft, Kaur’s fee for sponsored posts surged by 30 percent, jumping from INR 2 lakh to a hefty INR 2.6 lakh per post.Â
The spotlight also ushered in a wave of endorsement offers, with the social media star reportedly sealing 12 new brand deals across industries.
The episode highlights the power of social media to transform a celebrity’s career overnight. Kaur, who began as a child actor, continues to build her presence in the entertainment industry and will star in the international film Love in Vietnam.
Also read: Who is Avneet Kaur, Shubman Gill's Rumored Girlfriend Whom He Is Reportedly Dating?
